The International Day of Purpose, held annually on the Summer Solstice, was created to inspire people to celebrate and activate the power of purpose. For their 2019 campaign, DoP partnered with LinkNYC to display a rotation of digital ads on over 100 kiosks throughout the five boroughs, featuring brand ambassadors such as Janelle Monáe, and DoP Founder, Jovian Zayne.
Graphic Design
Everyone's path to finding their purpose is personal and unique. Each brand ambassador shared a quote on what living on purpose means to them, in hopes of inspiring others to live with more intention.
To learn more about this project and how you can get involved, visit dayofpurpose.org.
